What Would Jesus Tweet?
Image found on HuffPost

I’m going to steal some words from Leonard Sweet today:  It’s not a question of whether Jesus would have tweeted or not.  It’s a question of what Jesus would tweet.

You see, Jesus engaged in the community of the day and, I believe, continues to engage.  It’s not a question of whether God would use twitter.  God is using Twitter and Facebook and Google…the church may not be, but God is present and active in community and our community is ever-shifting to the internet.

Today we have to ask ourselves a lot of questions about how we are going to communicate as a church.  We seem to think, these days, that the goal is to get our church on the internet and that will be ‘good enough.’ Maybe a website or a facebook page will get more people to come to us…where the real church is (behind a big stone wall).  No.  Not good enough.  We have to take our experiences of Christ into our online communities if we are to live out our faith authentically.

Do we remind people not just to “like” the church (which, btw, is waaayyy luke-warm) with our bulletin or do we ask people to check-in to show their friends they were at church.  Do we put an informational announcement out on our facebook page or do we RT (re-tweet) the pastor or church friend so that our followers become her or his followers?

What the “Googler” generation has grown up in (and what us older people may never catch onto) is a culture about relationships.  It is not just about what we say, but, just as importantly, how  we say it.  The church needs to delve into the relationship-building connections of the web.  We need to become more social and less institutional…and we need to find authentic ways to share God’s love with the people of this world.

A New Church Audience:  Online?
Image from flicker:  H Sundholm:  “This door belongs to Torshälla kyrka, i.e. the church in Torshälla, outside of Eskilstuna in Sweden.”

The days of “going to” church are nearly over.  No, those days have been over for some time, now.  The days when people looked for their own denomination when they moved into town and came knocking at the doors to get in were lost in the 1960’s.  There is a remnant, but the church has failed to respond to everyone else…

Today we have an opportunity to share the experience of faith with remarkable crowds.  Don’t believe me?  While I was preparing for and recovering from surgery I blogged.  Over the past 6 weeks my wife and I have averaged 1000 hits per week on that blog.  One of the posts, alone, boasts over 400 hits.  On a Sunday morning I don’t preach to crowds that large, sadly.  That means that if we take our faith to the web in dynamic, interactive ways there are untapped ways to share the Gospel.

We don’t need to advertise the upcoming rummage sale or fundraiser, we need to authentically share our experience of life and faith.  That is what changes lives.

Facing the Reality of the Facebook.
I’ve talked to a number of pastors and other Christians who have taken a stand.  They say, “that’s why I don’t facebook.”  And those who do facebook, seem to struggle with just what it should be.  They find themselves frustrated by a social media that is so popular (and even essential) yet doesn’t work for them or their church in terms of evangelism.  What a shame that our church is unable to share such an important story as Christ when companies are able to use facebook and twitter to so effectively to market cheetos and radio talk shows.
What is wrong with us?  Well the problem is not in the social media.  I mean, social media has its problems, but it has the potential to be a highly effective tool and it has the potential to be used for the greater good of growing people in faith.  So it seems that ignoring it is to turn our backs on a new frontier of evangelism.  Now, having said that, I don’t blame any pastor for turning their back…up until now.  This new frontier is scary and confusing.
The problem is that as churches we have become confused over which story it is we are sharing.  Too often we use social media to share the story of the institution.  Worse yet, it isn’t even really the “story” we share but information (and begging).  The primary story that we are to share is a story of faith, that is, the story of Christ told through our: lives, faith, circumstances and our reactions to those circumstances.

My suggestion to Christians, and especially pastors, is to share your life authentically using Facebook as a spiritual practice.  It isn’t until you have built relationships with your facebook friends that you should ever consider announcing an event or making invitations, because that story is secondary to the story of Christ as told through your life!